Create a travel
directory or travel tip guide and give it away to your prospects
as a download, print guide and/ or offer it on your website. You
can include travel tips, best places to travel with families,
best places to travel with pets, cruise ships to choose from,
hot vacation spots for singles and all other types of travel
information. Brand your directory and save it in a zip file on
your server. Then include the download link in an auto responder
message and set up a subscriber form for website visitors. That
way your travel directory will be available 24/7 via automation.
Have print copies handy for mailings, functions and events where
you are able to promote. Mail print versions out to prospects
who call for more information and even those who email and ask
for more information. Let people have something physical to hold
and to keep handy to remind them of your travel business.
2. Package your travel with other travel goodies and use the
package as give-always, at fundraisers and on other promotions.
Ideas on what to package with it are: other travel directories
or travel tip guides on different themes (start a series), fun
travel gifts that fit into your budget and are even branded with
your business information like pens, stationary, postcards,
water bottles, key chains, scratch pads, medicine carrying
containers, candies, mints, gum, checkbook covers, travel
vouchers, high lighters, fanny packs, small first aid kits,
snack packs, and other fun travel accessories.
For help finding
fun goodies, look up "promotional products" on the web or in
your local yellow pages under marketing subject headings to find
dealers who have catalogues full of stuff for your promotions.